We Are Project Feel
Evoking Empathy. Inspiring Creativity.
Project Feel is an NYC-based, Latinx-owned multimedia production founded in 2018 by Anthony Alvarez and George Herrera. We believe art is more than self-expression, it’s a collective experience. Everything we create, from films to immersive events, is rooted in the idea: storytelling can build community, spark connection, and move culture forward.
We’re building something bigger, starting in New York, reaching toward the world.
Creating Art with Intention
Discover the Idea
We start with people, not projects.
Every great idea begins with listening. We sit down with you to understand your goals, your audience, and the feeling you want to leave behind. We align on why the work matters and uncover a clear, creative direction so everything that follows is rooted in purpose.
Transform the Story
Turning ideas into a living, breathing experience.
With a defined concept, we collaborate closely to shape it into something dynamic and distinctly yours. We refine the narrative, visual language, and tone, evolving the idea until it feels right. We make it emotionally impactful and flexible enough to live across platforms.
Bring it to Life
Crafted execution that connects and impresses.
We move into production with a clear vision bringing together detail, craft, and storytelling. With final delivery, we present visually striking deliverables that feel human, resonate emotionally, and create real connection with your audience, long after the first impression.
Our Collaborators
