Inspiring Creativity. Evoking Empathy.

We Are Project Feel

Project Feel is an NYC-based, Latinx-owned multimedia production founded in 2018 by Anthony Alvarez and George Herrera. We believe art is more than self-expression, it’s a collective experience. Everything we create, from films to immersive events, is rooted in the idea that storytelling can build community, spark connection, and move culture forward.

We’re building something bigger, starting in New York, reaching toward the world.​