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About Us

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Evoking Empathy. Inspiring Creativity.

Project Feel is a NYC-based, Latinx-owned multimedia production company committed to creating space for artists of all kinds to grow, collaborate, and lead with purpose. We believe art is more than self-expression, it’s a collective experience. Everything we create, from films to immersive events, is rooted in the idea: storytelling can build community, spark connection, and move culture forward.

We’re building something bigger, starting in New York, reaching toward the world.

Mission
To inspire and empower organizations and creatives to do meaningful work that is rooted in authenticity, empathy, and vulnerability

Vision
To foster a global community that produces radical art to better the human condition

Meet The Team

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George Herrera holding a microphone
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Anthony Alvarez, CEO 
Co-Founder, Filmmaker

Christine Arquero, COO
Head of Events 
Filmmaker, 
Visual Artist

George "Rare" Herrera
Co-founder, Filmmaker

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Hector Sanchez Jr.
Head of Development
Actor, Filmmaker

David "VVaves" Alvarez, CFO
Head of Finance

Daniela Cordero
Head of Publicity
Multimedia Artist

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